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How does Evergrow Digital differentiate between brand identity and brand image?
While both terms are interconnected, brand identity is what a company establishes and communicates as its essence, including visuals, tone, and values. Brand image, on the other hand, is the perception of the brand in the minds of the consumers. At Evergrow Digital, we focus on crafting a strong brand identity, which in turn positively influences the brand image.
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