How Evergrow Digital has been working with Babyshop on influencer marketing?
EG, a leading marketing agency, partnered with Babyshop to increase awareness in a new product category. Through a comprehensive influencer marketing strategy, Evergrow Digital aimed to enhance visibility, drive customers to physical stores, and boost sales for Babyshop. This case study explores their effective solutions and positive results.
Evergrow Digital collaborated with a group of influential mom influencers, including Manar Radwan, Maria Fahad, Mariam Jumana, Nayyab Omar, Safia Hindi, and Samar Mostafa. Despite some influencers initially requesting higher-value vouchers, the agency successfully convinced them to proceed with the campaign.
The agency demonstrated excellent flexibility and responsiveness by 100% implementing all requests and accommodating last-minute changes as per the client’s request. This included requesting a few influencers to post in Arabic.
Moreover, Evergrow Digital went the extra mile in convincing most influencers to exceed the initial briefing. They encouraged influencers to post more frequently, convinced Mariam to post on both her page and her kids’ page without any additional vouchers, and persuaded many influencers to keep Babyshop stories in their Highlights, ensuring the content remains on their accounts indefinitely.
The collaboration between Evergrow Digital, Babyshop, and these dedicated influencers resulted in increased store traffic and significant sales growth. The campaign successfully raised awareness, captured the attention of the target audience, and fostered long-lasting connections between the influencers and Babyshop.
In conclusion, Evergrow Digital’s partnership with Babyshop and their strategic collaborations with influential mom influencers, including Manar Radwan, Maria Fahad, Mariam Jumana, Nayyab Omar, Safia Hindi, and Samar Mostafa, proved highly effective. The agency’s ability to accommodate requests, encourage extra effort, and maintain long-term exposure through Highlights showcases the power of influencer marketing in achieving remarkable results.