How EG are working with brands for Consumer Promotion and helping revenue ( Aster)
Introduction: EG is a leading marketing agency that specializes in consumer promotions and brand partnerships. This case study focuses on how EG collaborated with a pharmacy retail brand in the UAE, which operates over 200 stores, to increase retail traffic, sales conversion, and overall revenue. By implementing a well-planned marketing strategy and executing effective consumer partnership campaigns, EG was able to deliver exceptional results for the brand.
Client Background: The client, a prominent pharmacy retail brand in the UAE, faced the challenge of boosting retail traffic, increasing sales conversion rates, and improving the average transaction value (ATV). To achieve these goals, the client sought EG’s expertise to develop and execute a comprehensive marketing plan that would resonate with their target audience.
- Increase Retail Traffic and Footfall: The client aimed to drive more customers to their stores, thereby increasing footfall and expanding their customer base.
- Increase Sales Conversion/ATV: The client sought to enhance the effectiveness of their sales process by increasing the conversion rate and encouraging customers to spend more per transaction.
Solution: EG collaborated closely with the client to develop a tailored strategy that would address their specific challenges and goals. The following solutions were implemented:
- Marketing Strategy: EG devised a robust marketing strategy that focused on creating a buzz around the brand and its offerings. This included a multi-channel approach, utilizing various marketing channels such as social media, email marketing, and traditional advertising to reach a wider audience.
- Influencer Marketing Campaign: To generate excitement and interest, EG leveraged influencer marketing. They identified popular influencers with a strong presence in the UAE and collaborated with them to promote the brand’s products and services. This strategy successfully attracted a significant number of new customers, resulting in a 22% increase in sales.
- Level 2 Execution: EG executed the marketing campaign with meticulous attention to detail, ensuring that every aspect of the strategy was flawlessly implemented. This included designing compelling creatives, coordinating influencer collaborations, and optimizing marketing channels to maximize reach and impact.
- Consumer Partnership Campaign: EG developed a consumer partnership campaign aimed at creating a sense of loyalty and affinity with the brand. Through exclusive offers, rewards programs, and personalized experiences, the campaign incentivized customers to choose the client’s stores over competitors. This initiative contributed significantly to increased sales conversion rates and customer retention.
Results: The implementation of EG’s consumer promotion strategies yielded remarkable results for the pharmacy retail brand:
- Sales Growth: The brand experienced a significant increase in sales, with revenue growing by 20-30% compared to the previous period. This boost in sales can be directly attributed to the effective marketing campaigns devised and executed by EG.
- High Conversion Rates: The client witnessed a notable improvement in sales conversion rates. By implementing targeted promotions and offering personalized experiences, EG was able to influence customer behavior, leading to higher conversion rates and increased customer satisfaction.
- Record-High Store Traffic: The efforts of EG’s marketing campaigns and consumer partnership initiatives resulted in a substantial increase in store footfall. More customers were attracted to the client’s stores, leading to enhanced brand visibility and wider market penetration.
Conclusion: EG’s collaboration with the pharmacy retail brand in the UAE exemplifies the agency’s ability to develop and execute effective consumer promotion strategies. By devising an infallible marketing strategy, leveraging influencer marketing, and implementing consumer partnership campaigns, EG successfully increased retail traffic, sales conversion rates, and overall revenue for the brand. The partnership between EG and the pharmacy retail brand serves as a testament to the agency’s expertise in driving business growth through innovative consumer promotion techniques.