Transforming visitors into customers through a targeted keyword strategy

About Dani Trading

Dani Trading LLC, is well known as the leading and the most reliable building materials supplier in Dubai. Since its inception, in 2008, Dani has continued to provide a premium range of building materials at affordable rates in Dubai. Their comprehensive range of products includes – Power Tools, Paints, Protective Coatings and Paint Accessories, Quality Hardware and Hand Tools, Safety Accessories, Plumbing Items, Pipes and pipe fittings, Faucets, Electrical Items, Gypsum Materials, Timber & Steel.

Service: SEO

Challenge: Dani Trading deals in building materials for both industrial as well as commercial purposes. Given the market the brand is placed in, it is highly competitive to rank on the 1st page of Google. That was not all, the client was losing its website position because of poor keyword ranking which further led to a significant drop in organic traffic. They wanted to drive new users to the website and generate leads.

Solution: With a smart combination of both on-page and off-page SEO strategies – we created a highly targeted keyword strategy that caters to user-specific information. We thoroughly researched relevant information to develop and update relevant content to support online conversions. Simultaneously, we worked on improving the customer journey through comprehensive content clusters while elevating the UX of the website.

Result: The results we witnessed were incredible. With careful execution of the above mentioned strategy, the client saw a visible brand growth with an increase of 350% in just 6 months with the Keywords ranking in the Top 10. Although, this was not the case before they turned to us. Additionally, the client’s online lead generation sky-rocketed by 150% in 3 months alone.